Content marketing is the latest approach of reaching a specific audience. In the digital era we live in, organizations have many different platforms options. Through content marketing, companies are able to create a more strategic, relevant, and consistent.
TED’s incorporation of content marketing, has paid off extensively. Blogger, Kelly Glista wrote an article, What TEDX Taught Me About Content Marketing. The article gives insight into how exactly TED has become such a successful form of content marketing, and the answer Glista gave captures this. Glista, “It’s not that the content isn’t compelling. It’s just that I have to find the right way to express it, for the right people.” This is exactly what content marketing is all about. It is not shoving an idea or product in your audience’s face. Studies show that the most effective marketing, and the way of the world now is content marketing.
“Your content may not interest everyone, but if you’re answering a question, solving a problem, or starting a conversation—and expressing it in the right way for the right people—it’s going to interest someone. “Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues” (ContentMarketing).